Platform Digital Untuk Pemasaran Digital Modern

Abstract

The implementation of this community service activity was carried out because of the problems faced by community members who were members of KPM PKH kelurahan Sungai Jawi Dalamt, Pontianak city. Issues related to understanding digital platforms and their use for marketing small and medium business products or services. This service activity aims to be a solution to this problem. The use of the training method was chosen in the implementation of the community service that was carried out. The training provided is divided into two sessions, namely presentations and practice exercises on the use of social media such as Instagram, Facebook, Whatsapp, Tik tok, and Pinterest for marketing products and services. The results of the evaluation after the training activities were carried out showed that the participants had a better understanding of using digital platforms, not something that was difficult to master and use in online marketing and needed to get used to using them. The participants looked excited to try marketing their products through social media. In the future there needs to be further training for the small and medium business community, especially about creating social media content.