Strategi Creative Branding UMKM pada Pempek Sulthan 99 Palembang

Abstract

Pempek Sulthan 99 Palembang is a Small, and Medium Enterprise (SME) in the culinaryindustry, facing challenges in strengthening its brand image and identity. The issues includea lack of branding appeal and the inability to clearly reflect its identity. To overcome this, a new and attractive logo design is proposed as a solution.

We highlight the importance of a strong and appealing brand identity in enhancing thecompetitiveness of SMEs in the market. To assist Pempek Sulthan, we explain the strategicsteps needed to design a logo that reflects the brand identity and captures consumers' attention.

The objective of this new logo design is to increase brand visibility, attract potentialconsumers, and enhance the product's value in the market. The design process will involvecareful selection of design elements that align with the brand's concept and values. Colors, shapes, and typography will be chosen meticulously to create a strong and captivatingimpression.

By strengthening the brand identity through the new logo, Pempek Sulthan aims to attractmore consumers, increase sales, and expand their market share. Additionally, the results ofthis logo design are expected to provide guidance for similar SMEs facing brandingconstraints, encouraging them to consider more robust and effective brand identity strategies.